I want to open my own small agency doing life, auto, home, business, health, and many more types of insurance but I know it’s going to be tough in the begining in terms of clients… I am trying to see what can I do in terms of marketing to become known and develope trust among people or community so I can run a successful business… Want to hear how you people, if any of you, started and developed a marketing that really worked .. I will appreciate every comments you will post…. thank you
Best reply by Esma T:
Home insurance covers lots of different things. I’m not familiar with all the details of my homeowners policy, but my homeowners insurance agent is always helpful. Try calling your agent or a agent in your area. http://www.goodinternetdeals.com/Home-Insurance.html They should be able to assist you.
Read the original question on Yahoo! site
proven marketing for auto & home insurance agents?
There is no easy answer. It takes getting out of the office and meeting people and asking them about their insurance needs.
Congrats on your decision to open an agency. It is difficult to start an agency because there are so many insurance agents out there. I recommend doing some passive and active marketing. It is a good idea to go out into the community and meet people. What helped me when I first started was meeting with friends, family and old business associates and asking them about their insurance needs. Some of them bought from me, some of them didn’t. But almost all my friends, family and business associates helped introduce me to people who I could help.
The key to success in this business, at least early on, is getting in front of as many people as possible. I have never heard of an insurance agency opening their office and having loads of customers come in off the street. The key to marketing your agency is meeting lots of people and asking them if you can help with their insurance needs.
I have some advertising campaigns as well. For me personally, I have found that they are usually not very good sources for new business. At least not right away. Every now and then I will have someone call me because they got a postcard from me or they saw my ad in a magazine. But, what I have found is that advertisements usually just keep my agency in their mind when they are thinking of switching. It hardly ever prompts a potential client to immediately give me a phone call to talk about insurance. However, I have found that advertising (passive marketing) complements my agency very well. I have been an agent for almost 2 years and I have been finding when I introduce myself in a public setting, more people have heard my name before. This definitely helps with credibility when a client is ready to take a look at their insurance options.
Good luck with your new agency! Insurance can be a great business!