Trade Shows: Generating Prospects or Buying Coronas? | Insurance …

My sister is staying with me for a couple days while she works a trade show near my home in Saratoga Springs, NY. Her company targets school districts and school officials seem to enjoy these events. Golf, cocktail parties, a Bon Jovi … In my previous sales endeavors (most of which was spent as an insurance agency producer), I worked trade shows in all the standard locations: Las Vegas, Anaheim, Orlando, Las Vegas, Atlantic City, New Orleans, and did I mention Vegas? …

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