Home Owners Insurance – What to look out for?

We are currently looking for home owners insurance for our new house (first house) and now I have a few questions: 1) What are the “important” questions to ask while getting a quote? 2) So far I received several quotes already and all of them vary quite a bit. What are the most important points I have to look at, so I can compare “Apples-to-Apples”